Nancy the SEO Star's

A few months ago I wrote an article regarding Web 2.0 and Web 3.0.

Read this article about Web 3.0 and Web 2.0 that lives in the Ionic Media site.

Web 3.0 101

Just wanted to share it with you! 🙂

Hope to write more in the future.

TEXT incase the URL no longer lives there…

Web 2.0 101, and the 411 on Web 3.0
January 5th, 2011 by Nancy Martinez

Seo has been around for years and years. There are a number of elements that help an SEO campaign become successful, but for the most part it consists of 3 main factors: meta data optimization, content and link building.
Over the years, link building has evolved from emailing industry peers, to link exchange programs and finally blog commenting. Along with the new millennium came a new era of link building – enter “Web 2.0”.

What exactly is Web 2.0?
Wiktionary defines “Web 2.0” as The second generation of the World Wide Web, especially the movement away from static webpages to dynamic and shareable content and social networking. It basically uses social sites, wikis, podcasts and community sites as marketing tools.
Some Web 2.0 and Seo techniques include:
Social Interaction
Video optimization
Image optimization
Social optimization
Social Bookmarking sites
Social Media Marketing
Get Ready For A New Digital Era: Web 3.0
Web 3.0, sometimes called Semantic Web, is basically when machines can read web pages the way humans do – natural language processing. Search engines will be able to analyze all of the data on the web with Web3.0 resources. Although Web 3.0 is still in its infancy, one thing is certain – it is more efficient for the user as semantic web is designed to accommodate humans first and machines second. The semantic environment understands the meaning of the content being discussed without having to repeat a certain keyword over and over again. Web 3.0 can recognize people, places, events, products, companies etc by finding the relationship and the correlation between them. It has other types of applications and solutions for faster and “real time” usage and convenience. The applications will essentially be smaller; and they will be able to run in any device, PC’s and Mobile. Web 3.0 applications will also be fast and customizable, and more user friendly than Web 1.0 and Web 2.0.
Web 3.0 Includes:
Mobile marketing
GPS
Four Square
Real Time Reviews
Twitter
“On The Go” everything – Ipods, IPhone, Ipads, even Food trucks thanks to twitter
How Web 2.0 and Social Media Marketing Beneficial for SEO?
SEO will always need link building, content and link popularity for ranking, visibility and traffic. SEOs are always looking for new tools and solutions on how to go about getting the newest and best links. Social Media also helps businesses connect with consumers and clients and learn what the consumer demand is.
Social Media helps SEO with:
Link Building
Content
Visibility
Conversions
Website Authority
Another way Social Media helps SEO is by identifying and getting to know your client or customer. Once you know what the consumer demand is you can optimize according to what people are interested in resulting in targeted traffic and ultimately more conversions and sales.

How Social Media Works for SEO:
Social Media is the new link building
Sites like Twitter can be useful because these are large, authoritative and widely used
Share articles for syndication as well as engagement. Sharing articles is equivalent to a adding your sites to directories sort of speak.
The more an article is shared and viewed the more authority the search engines will give it as the more relevant that link is.
Google will take authority profiles and figure out how important those profiles are and pass that “link juice” to the website it is pointing to.
Surrounding content will help with visibility and long term Serp placement. The messages that go out with a certain link can be helpful and at times take the place “anchor text”
Social Media can also help with visibility. Once someone starts to blog about your business or product and other users, followers and friends retweet it, share or like it and it becomes viral
These Retweeted articles will help drive a websites up in the Serps (much like links and articles do)
They will help drive traffic to your site
Will show how many people are sharing and reading an article. The more an article is shared and read, the more Google will give it authority.
Optimizing videos and social media accounts will help get business visibility as well as get links
Real Time search optimization and visibility
Google and BING will eventually start to index results that come directly from people and their opinions from their social networking sites.
Because people have heard your name and are directed to your site, they will most likely buy from you because they trust you, your site and its authority.
This will help with conversions and sales
Finding demographic by engaging through social media and optimize for a more targeted audience resulting in conversions and sales
Search engines pick up on social media sites and figure out if they are relevant and this will help organic listings by helping you site become and authority site and giving your site relevance.
Humans on the web represent authority
Just like link building, Google looks for authority in sites and profiles. With link building, Google looks for authority sites pointing to a given website and figures out the value of the site. Google is now using this same concept when it comes to social media.